Thallo BuildingYaroslava

Thallo is still under construction, so there is no finished building to show. Companies looking for an office need to picture the space, understand what they can rent and decide if it is worth a viewing — all from renders and plans.

How might we help a company understand the building and the available space in one visit, and make booking a viewing the natural next step?

Main finding: companies choosing an office look for hard facts first — size, location, features, completion date. Clear numbers beat lifestyle text.

Who the site is for, what each group needs, and the page that answers it.

What a visitor does, thinks and struggles with at each step, and the design decision that answers it.

1. 01 Discover

   DOING

   Sees a listing or ad

   THINKING

   “What is Thallo?”

   PAIN POINT

   Nothing finished to visit

   DESIGN RESPONSE

   Clear headline and render

2. 02 Understand

   DOING

   Scrolls the page

   THINKING

   “Why this building?”

   PAIN POINT

   Lifestyle text instead of facts

   DESIGN RESPONSE

   Key facts row with numbers

3. 03 Picture it

   DOING

   Looks at renders

   THINKING

   “What will it feel like?”

   PAIN POINT

   Hard to imagine from plans

   DESIGN RESPONSE

   Interior renders in Highlights

4. 04 Compare

   DOING

   Checks floors and features

   THINKING

   “Which floor fits us?”

   PAIN POINT

   Areas spread across PDFs

   DESIGN RESPONSE

   Floor tabs: indoor, outdoor, total

5. 05 Book

   DOING

   Requests a viewing

   THINKING

   “Can we see it soon?”

   PAIN POINT

   Long contact forms

   DESIGN RESPONSE

   Four-field form behind Book a Meeting

Five hypotheses, each with its own metric. Drawn as variants of one component: same structure, different bet.

❖ Hypothesis

1. H1

   “Premium Offices in Larnaca” with a “Book a Meeting” button explains the offer in one screen.

   METRICScroll depth and hero clicks
   High impact
2. H2

   Six feature cards are easier to scan than long text.

   METRICTime on the features section
   Medium impact
3. H3

   Floor tabs with indoor, outdoor and total area help companies find the right space.

   METRICFloor tab clicks, then meeting requests
   High impact
4. H4

   An FAQ answers common questions and reduces simple enquiries.

   METRICFAQ opens, repeated questions
   Medium impact
5. H5

   A four-field form increases viewing requests.

   METRICForm submissions per 100 visits
   High impact

Each hypothesis placed by expected impact and the effort to build it. The headline with Book a Meeting and the short form went first; floor tabs were a big bet, as every floor needed checked areas.

1. H1“Premium Offices in Larnaca” with a “Book a Meeting” button explains the offer in one screen.
2. H2Six feature cards are easier to scan than long text.
3. H3Floor tabs with indoor, outdoor and total area help companies find the right space.
4. H4An FAQ answers common questions and reduces simple enquiries.
5. H5A four-field form increases viewing requests.

The main paths through the site, including where visitors split.

Information architecture agreed with the client before wireframes.

Low-fidelity layout first, agreed with the client, then the final interface.

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3

1. 1

   One-page structure

   The site has one job — viewing requests — so everything sits on one page.

2. 2

   Key facts row

   Floors, completion, green features and access as short numbers.

3. 3

   Project highlights

   Three stories with interior renders: premium offices, eco working and raised ceilings.

4. 4

   Six feature cards

   Smart building, solar, raised floors, efficient HVAC, EV charging, architecture.

5. 5

   Floor specs

   Nine floor tabs, each with indoor, outdoor and total area.

6. 6

   Trade-off

   One long page keeps the path short but needs clear section titles.

Key screens on desktop and mobile.

Each hypothesis is tied to one event on the live site. Targets are set once the first month of data gives a baseline.