H
Homebuyers
“What can I buy now, and where?”
NEEDS
Available homes, locations and a quick way to ask.
→ For sale
CASE 03 · UI/UX & DIGITAL PRODUCT DESIGN
Andreas Dalitis & Sons
One website for three audiences: homebuyers, investors and businesses — and a reason to trust a new development.
01 — PROBLEM
The audience is wide: homebuyers, investors and businesses looking for commercial space. A buyer wants to see what is for sale now, an investor wants proof of past projects, a business wants to know if the company can build for them. The site had to answer all three without clutter.
How might we help each visitor find what is relevant to them quickly, and turn interest in a development into an enquiry?
02 — RESEARCH
04Cyprus developers reviewed
03Audience groups defined
05Journey stages mapped
07Services restructured
Main finding: visitors look for a specific development first and read about the company second. Trust comes from finished buildings, not long text.
03 — AUDIENCE
Who the site is for, what each group needs, and the page that answers it.
I
Investors
“Have their buildings held value?”
NEEDS
Track record and long-term value.
→ Completed projects
B
Businesses
“Can they build what we need?”
NEEDS
Experience with commercial buildings.
→ Services
04 — JOURNEY MAP
What a visitor does, thinks and struggles with at each step, and the design decision that answers it.
ArriveFindTrustCompareEnquire
EMOTION
STAGEArriveFindTrustCompareEnquire
DOINGLands on the homepageLooks for what is on saleChecks finished buildingsReads services or a projectFills in the form
THINKING“Is this a serious developer?”“What is available now?”“Do they finish what they start?”“Is this right for me?”“Will the right person reply?”
PAIN POINTLong company text before any projectDevelopments buried in menusNo proof of past qualitySeven services in long paragraphsGeneric form, slow replies
DESIGN RESPONSEFacts bar: since 1983, family-led“Now Selling” right after the heroCompleted projects on the homepageServices slider: title and one-line summary first“Project type” field for sales
01 Arrive
DOING
Lands on the homepage
THINKING
“Is this a serious developer?”
PAIN POINT
Long company text before any project
DESIGN RESPONSE
Facts bar: since 1983, family-led
02 Find
DOING
Looks for what is on sale
THINKING
“What is available now?”
PAIN POINT
Developments buried in menus
DESIGN RESPONSE
“Now Selling” right after the hero
03 Trust
DOING
Checks finished buildings
THINKING
“Do they finish what they start?”
PAIN POINT
No proof of past quality
DESIGN RESPONSE
Completed projects on the homepage
04 Compare
DOING
Reads services or a project
THINKING
“Is this right for me?”
PAIN POINT
Seven services in long paragraphs
DESIGN RESPONSE
Services slider: title and one-line summary first
05 Enquire
DOING
Fills in the form
THINKING
“Will the right person reply?”
PAIN POINT
Generic form, slow replies
DESIGN RESPONSE
“Project type” field for sales
05 — HYPOTHESES
Five hypotheses, each with its own metric. Drawn as variants of one component: same structure, different bet.
❖ Hypothesis
- H1
The development for sale right after the hero brings more buyers to its page.
METRICClicks on “View Project”High impact - H2
Completed projects on the homepage build trust in new developments.
METRICViews of completed project pagesHigh impact - H3
Key facts in short form make 40 years of experience clear at a glance.
METRICScroll depth past the stats barMedium impact - H4
An “Enquire Now” button in the header increases enquiries from any page.
METRICEnquiries per 100 visitsHigh impact - H5
A “Project type” field helps the sales team reply faster.
METRICShare of enquiries with a project typeMedium impact
06 — PRIORITISATION
Each hypothesis placed by expected impact and the effort to build it. The development for sale and the Enquire Now button went first; completed projects were a big bet, as each needed its own page.
QUICK WINS
BIG BETS
NICE TO HAVE
LATER
IMPACT ↑EFFORT →H1H2H3H4H5- H1The development for sale right after the hero brings more buyers to its page.
- H2Completed projects on the homepage build trust in new developments.
- H3Key facts in short form make 40 years of experience clear at a glance.
- H4An “Enquire Now” button in the header increases enquiries from any page.
- H5A “Project type” field helps the sales team reply faster.
07 — VISITOR FLOW
The main paths through the site, including where visitors split.
08 — SITEMAP
Information architecture agreed with the client before wireframes.
Home
- About
- Projects
- Anotera Central · now selling
- Lefkothea Park · sold
- Lefkothea Residence · sold
- Services
- 7 services, a section on Home
- Contact
- Enquiry form
- Direct contacts & map
- FAQ
09 — WIREFRAMES TO UI
Low-fidelity layout first, agreed with the client, then the final interface.
10 — SOLUTION
12
34- 1
Hero & stats bar
“Building with integrity since 1983” plus short facts instead of a paragraph.
- 2
Now Selling
Anotera Central right after the intro, with a direct link to the project.
- 3
Completed projects
Lefkothea Park and Lefkothea Residence as proof of finished work.
- 4
Services slider
Seven services shown one at a time: a title, a one-line summary and a photo, with a 01/07 counter.
- 5
Enquiry form
Name, email, phone, project type and message, with direct contacts, a map and answers to common questions.
- 6
Trade-off
One featured development keeps focus; all others live on the Projects page.
11 — SCREENS
Key screens on desktop and mobile.
12 — WHAT WE MEASURE
Each hypothesis is tied to one event on the live site. Targets are set once the first month of data gives a baseline.
STAGEHYP.METRICHOW IT’S TRACKEDTARGET
FindH1Clicks on “View Project” for the development for saleClick event on the Now Selling cardBaseline after launch
TrustH2Views of completed project pagesPage views on Lefkothea Park and ResidenceBaseline after launch
TrustH3Scroll depth past the stats barScroll-depth event on the homepageBaseline after launch
EnquireH4Enquiries per 100 visitsClicks on Enquire Now and form submitsBaseline after launch
EnquireH5Share of enquiries with a project typeProject type value on each submissionBaseline after launch
13 — RESULTS
Validated before build
Reviewed with the client at wireframe stage and with the agency before development, then checked on desktop, tablet and mobile. After launch, clicks on developments for sale, enquiries per visit and the share of enquiries with a project type are tracked.
What I would do next
When one site serves buyers, investors and businesses, the order of sections matters more than the number of pages. Next: filters by property type and location, availability and price ranges, Greek and Russian versions.